Timeline
Various months in 2023-2024
Tools Used
Photoshop, Illustrator, After Effects
Skills & Practices
Illustration, Email Layouts, Social Media, Motion Graphics
At ASPIRE, I joined the marketing team as a graphics intern, where I worked on multiple campaigns and advertising materials under the CMO, social media manager, and graphics manager. My role was to assist with the conceptualization and visualization of multiple projects digitally on on social, email & website, and physically in stores, events, and packaging.
Various Projects
Social Media & Email
At ASPIRE, a majority of my time was spent conceptualizing visuals for various marketing materials and social posts. I worked alongside the Social Media Manager and the Graphics Manager to create pieces that marketed all the best parts of the brand and encouraged engagement through multiple channels.
These posts were done using imagery that was illustrated and composited in Photoshop, After Effects, and Illustrator. The concepts were typically thought up by the social media coordinator, and in the process, my role was to execute visual research and create iterations of each piece to bring those concepts to life. Each post here took on multiple sizes and multiple forms before the finished videos/images you see here.
A Selection of Motion Posts
This or That Comparison Compilation
April Fools 2024
Breast Cancer Awareness Posts
A Selection of Individual Posts
Email
What I made for email consisted of banners, gifs, and occasionally, full layouts. This is a small selection of various designs that went out.
Internal Graphics
I spent a lot of time creating graphics designed to advertise the most important callouts of the company at various events and meetings. They took the form of paper documents, tents and displays, websites, etc. I laid almost all of these materials out using die-lines supplied from outside vendors.
An important sales document, the sell sheet was designed to feature the most important sales pints of the product. Each point of data mentioned here is an insight that was shown to draw ASPIRE's target audience, and was important to showcase to future investors in the company. Organized to take on the full expanse of the page front and back, it is a template that was made with reorganization in mind. The sales team was able to use this with 3, 4, and 5 cans, alter which stores are featured on the front, as well as were able to swap imagery and UPC codes for the backside.
Sell Sheet
