About
At ASPIRE, I joined the marketing team as a graphics intern, where I worked on multiple campaigns and advertising materials under the CMO Kim Feil linkedin.com/in/kim-feil, social media manager Desirae Buccigrossi linkedin.com/in/desirae-buccigrossi-a8835918b, and graphics manager, Taylor Good linkedin.com/in/taygood. My role was to assist with the conceptualization and visualization of multiple projects digitally on on social, email & website, and physically in stores, events, and packaging.
Timeline
Graphics Intern from June 2023 to Present
Tools Used
Photoshop • InDesign • Illustrator • Canva • After Effects • Powerpoint • Figma • XD
Skills & Practices
Illustration • Email Layouts • Packaging • Motion Design • Advertising • UI Design
Social Media & Email
At ASPIRE, a majority of my time was spent conceptualizing visuals for various marketing materials and social posts. I worked alongside the Social Media Manager and the Graphics Manager to create pieces that marketed all the best parts of the brand and encouraged engagement through multiple channels.
These posts were done using imagery that was illustrated and composited in Photoshop, After Effects, and Illustrator. The concepts were typically thought up by the social media coordinator, and in the process, my role was to execute visual research and create iterations of each piece to bring those concepts to life. Each post here took on multiple sizes and multiple forms before the finished videos/images you see here.
A Selection of Motion Posts
A Selection of Carousel Posts
This or That Comparison Compilation
April Fools 2024
Breast Cancer Month Donations/Wellness
A Selection of Individual Posts
Email
What I made for email consisted of banners, gifs, and occasionally, full layouts. This is a small selection of various designs that went out.
Internal Graphics
I spent a lot of time creating graphics designed to advertise the most important callouts of the company at various events and meetings. They took the form of paper documents, tents and displays, websites, etc. I laid almost all of these materials out using die-lines supplied from outside vendors.
Sell Sheet
An important sales document, the sell sheet was designed to feature the most important sales pints of the product. Each point of data mentioned here is an insight that was shown to draw ASPIRE's target audience, and was important to showcase to future investors in the company. Organized to take on the full expanse of the page front and back, it is a template that was made with reorganization in mind. The sales team was able to use this with 3, 4, and 5 cans, alter which stores are featured on the front, as well as were able to swap imagery and UPC codes for the backside.
Shelf Wobbler
This was made for in store displays. Containing all of the most important information for potential consumers, I originally made this to be bright and colorful to and stand out against the shelves they are displayed on, as well as from the products displayed behind them. With bright, soft gradients, and overlapping, bold images, the wobbler was meant to feel alive and, well, energized.
Ultimately, the design got funneled down to the die line shown in the last image, and is currently in production.
Omni Ad
This is an omni ad that is currently in production for select stores. The long version is going to be a side panel display, and the wide version will be a banner to go behind products on store shelves. I composited imagery here to showcase the clarity of the liquid in the brand, as well as to bring in the brand "wave" in a more realistic way than a vector image. This display includes the most important points of the brand for passing consumers to see and be attracted by.
Branding Assets