About
At DoTank, I worked as a visual design intern and freelancer, creating branding, illustration, and presentations for internal and external clients.
Timeline
Intern from June 2023 to October 2023
Project Based Freelancer from Jan 2023 to Present
Tools Used
Photoshop • Illustrator • Figma • Powerpoint
Skills & Practices
Presentation Design • Branding • Illustration
Concept Illustrations for MARS Pet
A part of my work as a visiting freelancer was to create some visuals for a conference discussing the future of the MARS Pet corporation. These images were made in collaboration with the teams Visual designer Lauren Cox linkedin.com/in/laurencoxdesign to showcase how various aspects of the supply chain can be enhanced, and brought to a higher level of connection, technology, and sustainability standards.
These 5 illustrations were conceptualized in our 2 person team. Before I came on the project, Lauren Cox had already defined the general visual style, so my work was in background research, adhering to that style, and fully conceptualizing each of these 5 images. Each one was laid out and drawn by myself, and they were used as a featured part of a presentation at a conference.
The red illustration is a representation of Enterprise Planning, the purple is for Smart Factories, the teal is for Smart Logistics, and yellow is for Connected suppliers, and the blue is for Connected Consumers.
Left is a shot in to the process of the Enterprise Planning image. I started with multiple concept sketches, before selecting one that I revised to feel less cluttered, and pushed through to the final image shown above. The goal with this was to showcase how a headquarters filled with employees might look as a cohesive unit; working with robotic and AI technology, connected inside and outside the room via online tech and screens, and with the constantly available option to simply get up and collaborate with other teams in the vacinity via an extremely open, bright, office plan.
Selection of Sketches from the Ideation Process
Equity Insights Podcast Refresh
Spotify Podcast Squares
The Equity Insights podcast is a healthcare podcast, where the host brings in multiple professionals in the pharmaceutical industry and medical fields to talk about how they practice, or are working to create, equitable conditions in their practices.
Originally, the podcast had covers on Spotify that were of the DoTank logo, and nothing else. My job was to create something more visually appealing in order to capture a larger audience, and encourage the guests to share the podcast more.
When researching into what business design podcasts typically look like and showcase, common themes were guest images, or some sort of representational object, or a static design that carried across all episodes. They were made of colder colors, and often weren't really popping out on the platform to me.
As a differentiator, I wanted the podcast imagery to showcase the people in a different style than the ubiquitous photography I saw everywhere. This led to exploration with illustration to achieve that. With the small sizing of the potential medium (podcast squares are typically viewed on phones), I knew that the style had to be bright and saturated, but also clean and relatively minimal. Both due to needing to be legible in multiple sizes and to stand out on the platform, but also due to the mature messaging of the episodes. Equity Insights was not some fun, whimsical podcast, and so the imagery needed to be a bit more mature. That being said, it is also an uplifting podcast, so the images couldn't come across as dire or negative either.
Once I locked down a style for the illustration software each guest, I went to work with finding another visual element. Ultimately, I landed on having the gradient hexagon in the background, as it is a representation of the collective mindset of the guests, as well as a connecting visual element between episodes.
These squares generated an increased viewership, and we were asked by multiple participants if they could use and share their images, which furthered the current reach of the podcast and its content.
Various LinkedIn Banners for Articles Featuring Guests
On social media, having the guests headshots be more clear and real was important. So, in the coals media banners, rather than use the same illustrative style for the headshots featured, I decided to use photography for transparency. Instead, I decided to use the background to play around with illustration for each episode.
Some Sketches & Unused Concepts
Sales Deck
Sales Deck Innovation Hub Mockups
These slides were created as a supplement to a larger sales deck for the creation of an innovation portal. My task here was to look into how various Innovation Hubs were designed, and come up with a fictional interface that featured some of DoTank's common products, such as their canvases and discussion based activities and metrics. These were made for promotional purposes in meetings to establish sales and cross company connection.
For each slide, I did research into the innovation hubs and features advertised by other consultancies, and used those as an informant for general visual looks, and also to determine what parts of DoTanks products stand out. Do Tank typically takes an incredibly personalized, more fun and illustrative approach to business design, so highlighting some of the features that the digital team is working to improve specifically for DoTanks work was crucial.
Updating Canvases
Canvases are a huge part of the business design process, and as a business design consultancy, DoTank wanted to have the canvases they used to be on brand with the rest of their products. So I was tasked with taking each canvas and reformatting it with a new set of icons, illustrations, and in some cases, an entirely new layout. This is a small selection of canvases that were refreshed.
Linked-In/Learning Hub Banners
